Tobams Colors
How I transformed a vibrant Figma design into a secure, SEO-ready WordPress shop for a modern African fashion brand
See live site ↗ See live site ↗Tobams Colors is a bold and colorful fashion label inspired by African heritage and modern design. While working with Tobams Group, I helped bring their online store to life by turning a static Figma design into a fast, secure, and visually expressive WordPress website that feels as lively as their prints.
Bring a bold Figma design to life as a responsive, trustworthy WordPress website that reflects the richness of African prints and culture.
Upload and structure over 50 products so customers can browse styles, prints, and collections easily.
Integrate secure payment gateways and build a smooth checkout flow to increase conversions and build trust.
Improve performance, mobile speed, and apply SEO fundamentals so the brand can gain visibility on Google.
Working with a three person team that included a UI/UX designer and another WordPress developer, I helped convert the design into a fully functional WordPress store focused on performance, usability, and style.
Built responsive templates directly from the Figma designs for a seamless experience across all devices.
Uploaded and organized 50+ products with smart filtering for prints, colors, and categories.
Integrated secure payment options and optimized checkout for ease and trust.
Enhanced loading speed, applied caching and compression, and optimized SEO with clean markup, metadata, and alt text.
Engineering Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Reviewed Figma layouts, defined site structure and taxonomy, and set up a development plan with milestones under Tobams Group’s workflow.
Design & Prototyping
Collaborated with the UI/UX designer to validate mobile navigation, refine interactions, and ensure the site captured the brand’s lively feel before coding began.
Development & Implementation
Developed custom WordPress templates, configured payments, implemented security protocols, and optimized the entire site for performance and visibility. The final result was a store that looked great, loaded fast, and ranked well.
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Explore full architecture breakdowns, metrics, and before/after performance results.
